“Coastal fish” covers the new city
Social program of “seaside fish” went beyond Vladivostok. Now the project is being implemented in Nakhodka, Fokino, Bolshoi Kamen and Artem. In the coming weeks it is planned to expand the geography further 17 municipalities of Primorye.
From November 14 to 19 stores Nakhodka, Fokino, Bolshoi Kamen and Artem started selling fish products at a reduced fixed price within the framework of the social program “Affordable fish.” Until December 5, the work should cover the 17 municipalities of the region, said Fishnews in the press service of the Primorsky territory administration.
To program a lot of possibilities
We will remind, at the initiative of the acting Governor of the region Oleg Kozhemyako November 1, the fishing enterprises of the Far East and trading enterprises of Primorye, signing a permanent cooperation agreement that will allow local people to buy fish and fish products at affordable prices.
“Lower prices and protection of vulnerable citizens – it is our duty, and we have this attitude we will defend at all levels. Business must be socially oriented, but not to its detriment. Margin trading allows you to keep the store open, pay salaries and taxes,” – said the head region.
The idea was to minimize the path of the fish to the consumer and to make at least the most popular fish products are affordable to most people. As said Oleg Kozhemyako, Primor produce enough fish to feed the whole region.
Acceded to the agreement 5 far Eastern trade networks, 3 large fish transshipment port 12 of the far Eastern fishing and processing companies and the Association of fishery enterprises of Primorye.
The programme reduced five popular types of fish and two kinds of canned fish. The reduction from 7% to 46%. Thus, the cost of pink salmon should not exceed 110 rubles per 1 kg salmon trout – 45 rubles, herring – 49 rubles, Pollock – 75 rubles, flounder – 95 rubles, squid – 130 rubles. Canned fish: mackerel – 55.95 ruble and sardine-iwashi – 54.75 rubles. Further, the list of products in season will be extended depending on Putin.
As noted by the President of the Association of Primorye fishing industry companies Georgy Martynov, the fishermen give products almost at cost, in turn, the retailers have pledged that the trade allowance will not exceed 15%.
“The volume of supplies of fish depend on the needs of retailers, he said. – Each network has counted its capacity of implementation. How book – so many comes. For our large companies are not the problem.”
Retailers the project is interesting
In Vladivostok the project started on 2 November. Implementation takes place in supermarkets networks “REMY”, “Samberi”, “Fresh 25”, “Sail” and “Fish island” (the total number of stores reached 56 participants). The products are exhibited with the same tags, which contains the producer price and the sales price, and the words “Social program “coastal fish”.
“We see this project as a long-term solution, said the CEO of the network, “Sail” Natalia Radchikova. Project shows good momentum and a positive effect on the General state of our trade.”
According to the administration of the Primorsky territory, from the first days of the project implementation in retail sales increase of social of fish on the average in 1,5-2 times, and for certain types of fish in some stores 3-7 times (herring, squid). The more reduced price in the framework of the project, the greater the increase in the sales of the retailers.
In connection with the release of the program outside of Vladivostok in municipalities where there are no shops listed retailers, to implement a project involves trade organization of small and medium business. Wholesale distribution center became kgup “GOSPODARSTVO in Primorsky Krai”.
According to the materials: fishnews.ru